Digital marketing has significantly overtaken physical forms multiple times over, and as an influencer, if you don’t have a solid digital strategy, you’re at risk of underperforming.
Thankfully, it’s easier to get into than ever before, with social media platforms like Facebook, Instagram, and TikTok making it relatively simple to reach droves of potential customers. Then, you have the latest updates to the Google business suite, which allows you to drill deep into improving how people find you online.
Beyond the obvious stuff, though, there are several very useful pieces of software you likely haven’t heard of. Here’s what you need to know.
1. AI-Powered Design Software
It used to be the case that in order to create professional-looking graphics for your business, you had to approach a graphic designer. Nowadays, while graphic designers are still very important, you can use AI-powered design software to create quick renders.
AI algorithms are improving all the time, and image generation is vastly superior even to what it was even two years ago. Most design companies, such as Adobe and Canva, now offer generative features, either to create ideas from scratch or augment existing ones.
You’ve got a lot on your plate as an influencer, and sometimes, you just need to get content out the door as quickly as possible. These sorts of services are perfect for doing so.
2. Buyer Intent Detection Platforms
At its very core, marketing is about trying to determine buyer intent, and it’s a tricky business, for sure. In the past, companies would take surveys and analyze buying trends to determine what people wanted to buy and why, and while these methods are still in use, analytical tools that utilize AI are now a mainstay.
Modern On-demand demand generation strategies are now targeted at discovering what a potential customer wants before they even know themselves, leveraging the AI’s deep analytical power to sift through thousands of data sets to provide accurate, highly specified insights. It’s all about determining ‘latent demand’, which essentially describes a demand potential that needs to be nurtured.
As an influencer, these platforms can help you when it comes to working with brands and pitching to businesses – anytime you’re trying to identify those that might be open to working with you.
3. Content Builders
Being an influencer is all about having a personal connection with your followers and making your interactions as engaging as possible, and interactive content builders can be a huge asset here.
These tools allow you to create quizzes, polls, games, and so on, to bring more people to your corner of the internet and learn more bout them. They’re perfect for educating your audience on a specific topic and for offering a more immersive experience overall.
Of course, you’ll also then have key data that you can analyse to make your work even better.
4. Modern SEO Optimization Tools
The importance of SEO (search engine optimization) isn’t going away anytime soon, but it has evolved considerably from what it was five years ago. Since the recent Google HCU (Helpful Content Update), businesses and influencers have to be more focused than ever on the effort they put into SEO, and this can place a considerable strain on your precious time.
Thankfully, there’s software that can help in the form of modern content intelligence tools. By, once again, leveraging the power of AI, companies can discover deep insights into what keywords are most relevant and how to structure content properly– an analysis which would have otherwise taken weeks to conclude if completed manually.
Even if you’re putting out great content, it doesn’t mean much if your discoverability game isn’t on point, and a huge part of that is down to your ability to implement good SEO.
5. Personalization Engines
User-specific algorithms have been about for years; everyone has had the experience of doing a few searches for something, and then being shown ads for that exact thing you were searching for.
Nowadays, though, the process is far more sophisticated. Modern personalization engines deliver a much more detailed analysis of a user’s browsing habits than ever before, with the ability to link together multiple types of data to build a sophisticated, detailed picture to facilitate greater customer engagement and more sales.
Trying to sell your products and services as an individual can be tough work, but having access to data like this ensures all your ducks are in a row.
Wrapping Up
Ultimately, there are dozens of different tools you can (and should) utilize to improve your abilities to market yourself as an influencer, and hopefully, you now feel more confident about getting started.
While it’s true that marketing can be a complex topic, so long as you do your research and take your time, you’ll develop a winning strategy before you know it. Good luck!
